Where women shape the research
Closing the data gap
Between 2014 and 2020, only 6% of 5,261 sports science studies focused exclusively on women.
By comparison, 31 percent focused solely on men. That imbalance means much of what we know about performance, injury prevention, and equipment design is still based on male data. When women are underrepresented in research, products are built on assumptions—not evidence. Hettas exists to change that.
Built for women from the ground up
In partnership with Simon Fraser University, we’re advancing research focused on women’s biomechanics and performance. These insights directly inform how we design footwear built specifically for women, grounded in evidence and tested in motion.
Our completed studies
Running footwear needs and preferences of recreational and competitive women runners across the lifespan
Read morePeak Impact Accelerations In Elite Female Runners
Effects of menstrual cycle phase on running biomechanics and performance
The Running Online Injury Prevention Feasibility Study
The specs
Precision fit. Just for you.
Sculpted at the heel and wrapped through the instep, this is a fit that moves as one with your stride. Stretch TPU mesh breathes and adapts, while targeted support keeps slippage in check over distance.
Pebax® plate
Unlike traditional carbon plates, Pebax® provides the flexibility and reduces stress on joints while delivering responsive propulsion. Additionally, we designed this plate to provide heel stability
TPU mesh upper
Breathable, fast-drying open mesh moves with the foot and sheds water quickly.
Fitted instep
The lacing and internal structure wrap the instep to hold the foot securely in place.
Smart heel fit
A lower ankle collar works with our nitrogen pocket heel to anchor the foot without rubbing the ankle bone or pressing on the Achilles.
Supercritical foam midsole
Nitrogen-infused foam provides lightweight cushioning with fast rebound.
By varying the foam’s firmness in each model we have created three rides with the same fit and style—Cruise, Tempo, Speed. These three models each have a unique level of propulsion and flex points for different runs.
